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web design case study 7.

te kākano - rotorua new zealand web design

Web Design

Case Study / february 2010
Te Kākano Te Puia Rotorua New Zealand

AMG Web Design worked closely with the Te Puia clients right from the start - beginning with an immersion visit and tour of the new impressive high-tech re development of the famous Te Puia New Zealand Māori Arts and Crafts Institute in Whakarewarewa Rotorua New Zealand.

Te Kākano, a Te Puia Māori cultural initiative, is a portal project and designed to be the first of many carved Maori portals (waharoa) gifted to countries all over the world. Te Kākano was gifted to China at the 2010 Shanghai World Expo in July.

Te Kākano was funded by the Cultural Diplomacy Fund - a fund administered through the New Zealand Ministry for Culture and Heritage. The lead agency for this project was Tourism New Zealand
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Te Kākano #1

The website launch date was to coincide with the official visit of the New Zealand Prime Minister and Chinese Ambassador on 18 February. AMG WEB had under four weeks from initial brief to website launch date.

Many hours were spent photographing Te Puia and the Māori carvers at work on the 3500 year old swamp kauri log. All the various stages of the kauri waka carving were documented and presented in an interactive web gallery and web video.

AMG worked with Te Puia's initial concept to design a logo representing the waka in a simple graphic form. The web design featured image banners of Allan's carving photography and a Māori motif was used across the base of the web page.

Our challenge was to be found online by the time the Shanghai Expo opened in April. After online research and search engine optimization Te Kakano was #1 on Google - well ahead of our deadline. Visit the Te Kakano website

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