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web design case study 4.

plastic surgery auckland - whangarei/auckland new zealand web design

Web Design

Case Study / July 2008
Murray Beagley Plastic Surgery Auckland

AMG Web Design faced a real challenge when award winning plastic surgeon, Murray Beagley commissioned us to design a website for his new Plastic Surgery Auckland clinic in Auckland, New Zealand.

We worked closely with Murray to define the navigation of the website. Meeting Murray in his own environment was invaluable. It gave us a real insight into the highly skilled, talented surgeon and his surroundings.

The logo and web design followed a natural progression, with a flesh tinted logo and web design with a contemporary 'Rennaisance' feel, as Murray is also an accomplished sculptor with a love of Rennaisance art.

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Murray Beagley #1

After careful online research and search engine optimization we implemented our chosen keywords to help Murray rank in Google. After a couple of months Murray changed the name of his practice to Plastic Surgery Auckland, which was a real challenge as we had based our research on his "cosmetic surgeon" domain. This meant we had a real task on hand to optimize for the new name, but a few months later we hit Google #2 for the keyword "plastic surgery auckland" against 100,000+ competing websites, and #1 for 'cosmetic surgery auckland' and 'Murray Beagley'.

Affordable Web Hosting

AMG hosted the new website on a very reliable, yet affordable state of the art server in Auckland. We provided free hosting and email set up and do ongoing web updates.

Great Website Feedback

"I just wanted to say what a lovely website good on you!" - A.Teed, Auckland NZ
"Looks excellent!" C. Miller ASPS, Australia
"Wow, the website looks great... and I am getting positive feedback." Murray Beagley


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