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web design case study 2.

apple tree daycare centres auckland new zealand

Web Design

Case Study / december 2009
Apple Tree Daycare Centres Auckland

Apple Tree Childcare and Preschool Centres commissioned AMG Web Design to re-design their website. Their main concern was that their website was dated and was unranked in Google. They wanted to be found in online searches for "daycare centres Auckland" and "preschool centres Auckland" and also wanted their brand name ranked on page 1.

Our brief was to create a visually rich website, using animation and sound that would appeal to parents of daycare babies and preschool children. Apple Tree wished to be portrayed as a "home away from home' - a loving caring environment for babies and toddlers.

We revamped the logo, giving it a contemporary feel, and used a soft yet vibrant palette for the website. Bubbly music completed the overall effect.


Apple Tree Childcare #1

After careful online research and search engine optimization we implemented our chosen keywords to help Apple Tree rank in Google and the other top search engines. From not being found at all on Google, Apple Tree jumped to #1 in under two months! They also rank near the top of page 1 on Google for their other chosen keywords.

Affordable Web Hosting

AMG hosted the new website on a very reliable, yet affordable state of the art server in Auckland. We provided free hosting set up and domain transfers, with free ongoing admin support.

Great Website Feedback

"We have had great feedback from our happy clients and their customers, and all who have viewed the new Apple Tree website." - Tahir Aziz, Apple Tree Daycare Centres

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